Non-alcoholic beverage industry, zero-proof category, alcohol-free market trends, no & low alcohol innovation, functional beverage brands, adult non-alc segment, moderation movement, better-for-you beverage category, sober-curious consumers, mindful consumption behavior, wholesale non-alc beverages, non-alc assortment strategy, planogram for NA beverages, shelf placement for zero-proof, beverage reset category, on-premise non-alc menu strategy, c-store non-alc trends, NA SKU velocity, category buyer for non-alc, beverage category review, emerging non-alc brands, non-alc beverage startup, B2B beverage distribution, alcohol alternative funding, strategic partnerships in non-alc, investment in better-for-you CPG, beverage category whitespace, non-alc brand accelerator, retail-ready non-alc products, alcohol-free portfolio diversification, brand lift for non-alc campaigns, zero-proof consumer insights, purchase intent for non-alc, beverage trial-to-repeat rate, category conversion metrics, in-store sampling strategy, digital campaigns for non-alc, NA beverage audience segments, shopper journey for sober-curious, non-alc product discovery behavior, non-alc distributor network, beverage formulation partners, non-alc retail buyers, beverage expo for zero-proof brands, non-alc CPG pitch deck, retailer onboarding for NA brands, strategic non-alc collaborations, NA menu consulting, mocktail program vendor, functional ingredient sourcing