The Best newsletter for non-alc beverage professionals
Mock the Toast is a non-alcoholic beverage industry newsletter covering news, brand launches, investment, hiring, and distribution.
“Loving Mock the Toast! It has become essential reading and is now part of onboarding for every new team member to subscribe.”
— Scout Brisson, CEO, De Soi
“As consumer interest in no- and low-ABV options swells, Mock the Toast can help you navigate the increasingly crowded and complex category like an expert.”
— David Reardon, Sr. Brand Manager, Suntory Global Spirits
“I've loved reading Mock the Toast. The momentum behind it is impressive and it has quickly become a leading industry voice.”
— Bill Shufelt, Co‑Founder & CEO, Athletic Brewing
“There’s a lot of information on the NA space, Mock the Toast is the best way to get the most recent and relevant info all in one spot.”
— Jayce Treible, Director, Brand Insights & Strategy, Gallo
“Mock the Toast is the only non-alc newsletter I subscribe to and I always look forward to reading it!
— Ben Branson, Founder, seasn & Sylva
Mock the Toast' has it all. Their weekly digest is a go-to for anyone looking to stay ahead of the shift towards mindful drinking and nuances of non-alcoholic beverages.
— Ben Tannenbaum, VP, BevAlc Partnerships, LineLeap
“The Mock the Toast newsletter is a must-read. In a crowded space full of resources on CPG, beverages, and now the growing adult non-alc category, this one stands out. Every issue is packed with well-sourced, timely news and sharp summaries that make it easy to stay on top of the industry. It’s clear how much work goes into curating it, and it always manages to capture my attention”
— Thomas Angel, Co‑Founder & CEO, LoDo Brands & Altitude Beverages
